Integrated PR Course
Course fees: US$ 159 inclusive of taxes.
Course duration: No fixed duration. Students can study at their own pace.
The 'Integrated PR Course'
helps students gain rich working knowledge of all the
aspects of public relations. This course has a special module on Account
Sourcing and Management for professionals who seek to work, or are already
employed with a public relations agency.
Students will be able to study this course at their own pace.
Successful students will receive a certificate at the end of the course.
COURSE CONTENT
1. Media Relations Techniques
• How to create an impactful news release
• How to organise a successful press conference
• Writing the pitch note
• Tools to build and maintain great rapport with journalists
• Tools to get coverage when there is no news
• Foreign media relations: the who’s who of the foreign media, guidelines for
working with the foreign media
2. Account Sourcing and Management
• What clients want – insights on the drivers to a happy client-account
manager relationship
• Taking a brief that leaves the client amazed
• Conducting an image perception analysis
• The pitch presentation
• Making a perfect pitch
• Writing a killer proposal
• Presentation skills
• Effective client servicing ideas
• Survival tips for account managers
3. Strategy and Planning
• Planning a PR strategy
• Writing an effective PR strategy
• Setting a theme for communication
• PR in turbulent times
4. Crisis Communications Planning
• Defining the scope of crisis
• Establish a crisis management team
• Planning your response
• Setting the Internal Communications Protocol
• Knowing your media
• Testing the plan
• Managing the crisis
• Post crisis: recovery and opportunity
How to apply
Applying for our courses is a simple 3-step process.
- Fill out the form on the 'How
to apply' page to register with The PR School. If you are already
registered, go to Step 2.
- Login with your username and password
- Select the course you wish to apply for and click
on Apply Now
You will then be directed to pay online through our
secure payment gateway, powered by PayPal.