Certificate Course in PR
Course fees: US$ 159 inclusive of taxes.
Course duration: 2 Months (1 hour a day)
The Certificate Course in PR gives you a complete working knowledge and
understanding of every aspect of public relations. At the end of the course, you will be ready to execute various
tasks, armed with powerful tools, with much ease. Successful students can
confidently begin working in the area of public relations, armed with this
certificate course.
Successful
students will receive a certificate at the end of the course.
Course Content
• What is public relations?
• Understanding the media
• What makes news
• Writing an effective press release + step-by-step guide
• Style guidelines for press releases
• 30 press release ideas
• Writing the pitch note
• How to organise a press conference + downloadable checklist
• Creating the media kit
• Writing the company fact sheet
• Writing the company backgrounder
• Writing the biographies of the
spokespersons
• Press release
• Testimonials
• Photographs
• Techniques to build great rapport with journalists
• Techniques to get coverage when you have no news to share
• Writing a PR plan + downloadable sample plan
• Situation analysis
• Establish communication objectives
• Identify target audience
• Shape your message and tactics
• Budgeting
• Social media PR
• Understanding social media
• Important tools in social media PR
• Using RSS as a media relations tool
• Creating a blog strategy
• How to pitch to a blogger
• Commenting on blogs
• Creating and distributing
compelling podcasts
• Step by step guide to creating a podcast
• Downloadable handout: podcast guidelines
• Social networking
• Using Facebook
• Using Linkedin
• Using Twitter
• Writing a social media press
release
• Downloadable handout: social media press
release template
• Social bookmarking
• Getting started
• Social bookmarking, tagging and tag clouds
• A guide to del.icio.us
• A guide to Digg
• A guide to StumbleUpon
• Foreign media relations
• Who's who in the foreign media
• Guidelines for working with foreign
media
• Crisis management
+ case studies
• Understanding crisis
• Two ways of handling a crisis
• Defining the scope of crisis
• Establishing a crisis management
team
• Planning a response
• Setting the internal communications
protocol
• Knowing your media
• Testing the crisis communications
plan
• Managing the crisis
• Post crisis - recovery and
opportunity
How to apply
Applying for any our courses is a simple 3-step process.
- Fill out the form on the 'How
to apply' page to register with The PR School. If you are already
registered, go to Step 2.
- Login with your username and password
- Select the course you wish to apply for and click
on Apply Now
You will then be directed to pay online through our
secure payment gateway, powered by PayPal.