Social Media PR
Course fees: US$ 89 inclusive of taxes
Course duration: 4 weeks (an average of 1 hour a day).
The Social Media PR training course at The PR School is a detailed guide to all
areas of the social media.
The course trains companies and individuals in how to connect and drive business
using the latest in social networking techniques. If this sounds like you, you can’t
afford to miss this course.
Successful students
will receive an e-Certificate at the end of the course, up on completion of the
assignment.
Course Content
INTRODUCTION TO SOCIAL MEDIA
WEEK 1 - SURVEY THE SOCIAL MEDIA LANDSCAPE
- Day 1: Blogs and Wikis
- Day 2: Multimedia
- Day 3: Microblogs and Tagging
- Day 4: RSS
- Day 5: Social Networks
WEEK 2 – HANDS-ON WITH THE SOCIAL MEDIA TOOLS
- Day 1: Using RSS for PR
- Day 2: Creating a Blog
- Day 3: Using and Promoting Blogs for
Business
- Day 4: Using Facebook for Promotion
- Day 5: Using Linkedin to Promote and
Network
WEEK 3 – HANDS-ON WITH THE SOCIAL MEDIA TOOLS (Continued)
- Day 1: In-depth on using Twitter
- Day 2: Using Twitter as a Business Tool
- Day 3: Social Bookmarking - Using Del.icio.us, Digg and StumbleUpon
- Day 4: Writing a Social Media Press Release
- Day 5, 6, 7: Creating a Social Media Strategy
WEEK 4 – ONLINE REPUTATION MANAGEMENT AND ASSIGNMENT
- Day 1: Monitor and Analyze
- Day 2: Influencing Online Audiences
- Day 3, 4, 5: Social Media Course Assignment
How to apply
Applying for any our courses is a simple 3-step process.
- Fill out the form on the 'How
to apply' page to register with The PR School. If you are already
registered, go to Step 2.
- Login with your username and password
- Select the course you wish to apply for and click
on Apply Now
You will then be directed to pay online through our
secure payment gateway, powered by PayPal.